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Principles for Creative Work and Life

Speaker: Rick Vargas
Tuesday, May 15, 2018 - 5:20pm
Second Stage, Theater Arts Center (UCSC)
Presented by: 
Arts Division

Rick Vargas is a Creative Director at Apple who works at the intersection of technology and the liberal arts. One of his earliest projects was to give marketing muscle to what was then code-named Jupiter—a product that went on to become the iPod. Rick and his team were also instrumental in developing the signature look and feel of one of Apple’s first retail stores through the creative use of wide graphic panels, posters, screen content, and signage. In addition to playing major roles in the marketing campaigns for such products as the iTunes Store, iMac, iPod Shuffle, and iPad, he has developed motion graphics for the retail store, short documentary films for the web, launch films for keynote presentations, and broadcast commercials. Rick has been with Apple for over 17 years and has helped Apple become one of the largest and most admired companies in the world. Prior to his tenure at Apple, Rick worked as a Senior Art Director at Hal Riney and Partners in San Francisco.

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The 2018 Arts Dean’s Lecture Series on Creative Entrepreneurship is part of the Arts Division’s new creative entrepreneurship initiative entitled Artist21, this year’s series features a distinguished roster of arts practitioners, creatives, educators, and advocates who provide illuminating insights, practical tools, and personal stories on how to shape an artistic or arts-related career in the 21st century.

As a component of the course THEA 7-01 taught by Dean Susan Solt with Co-Instructor Nada Miljkovic, the series is open to graduates and undergraduates. Non-arts students are also welcome to enroll in the course and attend the series. The public is invited.  

Sponsors: UC Santa Cruz Arts Division, Arts Dean’s Fund for Excellence, Theater Arts Department, U.S. Bank

Speakers are subject to change.

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FREE and open to the public
Parking $4 by permit (available from paystation vending machine in the Arts parking lot #126 after 4:30PM).