Peder Jones

Peder Jones

Founder and President, Straight Line Editorial Development, Inc.
UCSC Alum, '70

Peder Jones began his studies at U.C. Santa Cruz in 1966 as part of Stevenson College’s first freshman class. 


In 1968–69, he was a participant in the Experimental Arts Workshop led by Robert Watts, a co-founder of the Fluxus movement. Since then Peder has created pieces for a variety of exhibitions and performances.


His piece “Sandy b/w Let’s Smooth Things Out” was on exhibit at the Walker Art Center in Minneapolis in the Fluxus Room from 2005 to 2009. After graduating from UCSC., Peder began working as a writer and editor. He wrote the audio drama “The Age of American Inventiveness,” which shared the 1972 Ohio State history program award with PBS’s series “The Six Wives of Henry VIII.”


In 1976 he and his colleagues at the Chevron School Broadcast received a Peabody Award for their music education and history series. In the late 1970s Peder was part of the team that wrote HBJ Social Studies, which was the most widely used history series in the United States in the 1980s. He also co-wrote College Writing Skills, currently in its fifth edition.


In 1984 Peder formed an independent group that became Straight Line Editorial Development, Inc. During Peder’s 24 years as president, Straight Line helped create, write, and edit more than 800 K–12 textbooks and other learning materials, primarily in reading, language arts, literature, math, ELL, and bilingual instruction. Publishers of these programs include Houghton Mifflin, Scholastic, Harcourt, McDougal-Littell, Silver Burdett Ginn, Zaner-Bloser, Klutz Press, and the SCORE Centers. Peder is also the leader of San Francisco’s Loose Licks Jug Band.


In 2010 Peder and fellow Arts Advisory Board member Jock Reynolds donated $50,000 to establish the UC Santa Cruz Pioneer Faculty Endowed Fund--A Legacy for the Future of the Arts. The fund gives alumni the opportunity to honor those individual Arts professors who were particularly important to them in their undergraduate years. Yields from the fund will be used to directly support undergraduate education and mentoring in the Arts Division at UCSC.