“How did it get so late so soon?” ― Dr. Seuss
As soon as you submit event details, we can begin the work of promoting your event!
Best: submit details at least 10 weeks before your event (earlier is also fine!)
Least effective: later than 4 weeks in advance
Successful promotion and marketing are achieved when you and the marketing team:
- begin work at least 2 months in advance of the project or event (3 months is reasonable)
- determine the most effective marketing and advertising tools for your time and budget
- clearly define the project or event
- focus your message
- find the right language to talk about the event or project
- find high-quality images to describe the event or project (free-use or with copyright permission!)
- identify the intended audience
- confirm financial resources (for printing, advertising, etc.)
- engage the intended audience
- improve visibility for our departments and our division
- repeat messages allowing many people to learn about your event multiple times