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Marketing Planning Timeline

“How did it get so late so soon?” ― Dr. Seuss

As soon as you submit event details, we can begin the work of promoting your event!
Best: submit details at least 10 weeks before your event (earlier is also fine!)
Least effective: later than 4 weeks in advance

Successful promotion and marketing are achieved when you and the marketing team:

  • begin work at least 2 months in advance of the project or event (3 months is reasonable)
  • determine the most effective marketing and advertising tools for your time and budget
  • clearly define the project or event
  • focus your message
  • find the right language to talk about the event or project
  • find high-quality images to describe the event or project (free-use or with copyright permission!)
  • identify the intended audience
  • confirm financial resources (for printing, advertising, etc.)
  • engage the intended audience
  • improve visibility for our departments and our division
  • repeat messages allowing many people to learn about your event multiple times