What do we mean by "Promotion"?
Promotion refers to all communications and outreach efforts that engage and inform a target audience. In the Arts Division, we promote all Arts events and projects by making use of online event listings, social media, regular email newsletters, and other no-cost opportunities.
What does "Marketing" entail?
Marketing is the systematic planning and implementation of a mix of activities intended to connect people with our events and programs. We work with you to refine language so you can convey the real meaning of your event or project to potential participants. Marketing also includes identifying key audiences or recipients of your message. Who is most likely to want to know about or participate in this event or project? Selective paid advertising can be a component of a marketing plan.
Who is Your "Audience"?
Consider what groups are most likely to be interested in this project or event. How best can we reach them?