“How did it get so late so soon?” ― Dr. Seuss
As soon as the event "Promo kick-off” info is submitted, we can connect with you about plans and timelines.
Best: submit details 1 quarter before your event
Solid: submit details 6-10 weeks in advance
Least effective: 4 weeks in advance
Successful promotion and marketing are achieved when you and the marketing team:
- begin work at least 2 months in advance of the project or event (3 months is reasonable)
- clearly define the project or event
- focus your message
- find the right language to talk about the event or project
- find high-quality images to describe the event or project (free-use or with copyright permission!)
- identify the intended audience
- confirm financial resources (for printing, advertising, etc.)
- engage the intended audience
- improve visibility for our departments and our division
- repeat messages allowing many people to learn about your event multiple times
- determine cost-effective marketing and advertising tools